What does Canada's Anti-Spam Legislation (CASL) require when sending commercial electronic messages?

Canada's Anti-Spam Legislation (CASL) primarily aims to protect consumers from unsolicited commercial electronic messages (CEMs) and requires that organizations obtain consent from recipients before sending such messages. This consent can be express, where the recipient explicitly agrees to receive messages, or implied, based on certain criteria outlined in the legislation. The focus on obtaining consent is essential for ensuring that recipients have control over the communications they receive, thereby enhancing their privacy.

This requirement aligns with the overarching goals of CASL, which include fostering a safer electronic marketplace and encouraging responsible electronic communication practices. By mandating consent, CASL helps prevent spam and ensures that individuals are not overwhelmed with unwanted messages, thus enhancing the overall user experience online.