What is the scope of administrative purposes when using personal data?

The correct choice is focused on the significance of personal data in decision-making processes that impact individuals. Administrative purposes encompass activities that facilitate an organization’s operations, including the management of personnel, compliance with legal obligations, and strategic decision-making. By using personal data in decision-making, organizations can make informed choices that directly affect the lives of individuals, such as determining eligibility for services, job roles, or other critical outcomes.

Using personal data for decision-making enhances the organization's ability to operate effectively while also ensuring that individuals' rights and interests are considered in these processes. This aligns with the principles of accountability and transparency in data protection, as individuals should be aware of how their data is being used to affect their circumstances.

The other options are limited in scope. For instance, using personal data solely for external communications or internal operations does not capture the broader implications involved in decision-making. Similarly, focusing exclusively on marketing and promotional efforts does not reflect the administrative role that personal data plays in responsible governance and policy-making within the organization.